On November 26, 2024, the launch of the Brand & Sport Summit 2024 was held in Maslak, hosted by Sportsnet. The event focused on the current state of the sports industry in Turkey and the areas that need further development. During the presentation by Ahmet Gülüm, the Chairman of the Board of Sportsnet, the economic and societal potential of sports was highlighted. This significant event, which also saw the participation of deans from universities in Istanbul, offered valuable ideas and suggestions regarding various aspects of the sports industry.

Economic Power and Development Areas of the Sports Industry Discussed

The event emphasized the need to strengthen Turkey’s sports policies and provide more effective support for sports on a national scale. Additionally, the economic potential of the global sports industry was evaluated through statistical data on marketing, sponsorship, and production. Speakers presented suggestions on how the sector can be advanced both locally and globally.

Exchange of Ideas Between Deans and Ahmet Gülüm

At the conclusion of the launch, a session took place where deans from sports sciences faculties and Ahmet Gülüm exchanged ideas and information on the future of the sports industry. These discussions were considered an important step in bridging the academic and industrial dimensions of sports.

The Big Meeting of the Sports World: December 5-6 at Maslak 42 Venue

Following the launch, leading figures from the sports and communications world will gather on December 5-6, 2024, at Maslak 42 Venue for an event titled "The Story of the Year in Sports." Brand & Sport Summit 2024 will once again showcase the power of sport-focused marketing communications, with strong participation expected from the academic community and students.

Event organizers encouraged academics and students from the field of sports sciences to engage more actively in shaping the future of sports.